05/02/2012

Now you see it, now you don’t. Google, usability and minimalism

By now most of you probably noticed a major change on Googles home page. Basically, until you interact with the page it shows you only its basic elements, a search field and submit buttons. And only if you do something there it shows the rest: your account, access to gmail, docs and other links on top of the page.

I am still trying to make up my mind whether I like this approach. The minimalist in me (yes, I am one) is delighted. I love seeing only what I need at the very moment and not be distracted by anything else. Also, I don’t think it has many SEO implications whatsoever.
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The most important thing you should do when meeting a client for the first time

Shut up and let your client speak.

It is a natural instinct that tells us: talking about yourself shows how professional you are. Especially talking about how you know and understand technology, internet, social networking, insert your favorite latest internet sensation here. In reality, nothing is further from the truth. The only thing your prospect wants to find out is whether you understand his needs. And unless you convince him of that your fate is doomed.

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