Ever heard this old saying? Sure you have.
I always take it a step further though, no risk, no nothing.
All great designers take risks, possibly you included. They try to push themselves to their limits and beyond. They test new ideas and quite often they win. Awards and praise and recognition. Sometimes they loose too but hey, you can’t win all the time.
But when was the last time that you took a risk in your web project?
No, I don’t mean that new javascript gallery you used or a sliding menu. I mean taking all the knowledge of design, technology, web and usability you have and coming up with a design that does not follow the standard. Navigation, just like on any bike racks for garage site across and content in the middle and maybe some extra navigation down the side. When was the last time you went beyond that?