05/02/2012

Designing for e-commerce #1: what do you need to know to begin

I guess we all remember the days when things were simple. You would work only on what you were best at in the design and what would give you the joy of working. And ignore anything else.

Nowadays the situation seems more complicated. The world and a workplace demand more and more and even the design profession hasn’t escaped that.

I recently met with a good number of my design friends and clients and most of them mentioned a slight discomfort they feel with the more demanding web work they are being asked to quote for. It’s one thing to price a simple website but it’s something completely different to imagine how much work is involved in a bigger web project like e-commerce for example.

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7+ things you need to master to call yourself a professional web designer

Have you heard of that brochure by a Dutch studio, The Stone Twins which entire print run was taken to Dutch Army and soldiers fired bullets through each of copies printed? Amazing idea isn’t it?

I love such stories behind print artworks. They are retold, they inspire and very often they live longer than the piece itself.  And they are fun to listen, at least to designers anyway.

But what do you hear when it comes to the web though? There aren’t many stories about websites. Not as exciting anyway. On one end there’s the technology, the boring bit. On the other, there are numbers, statistics. Metrics that prove whether the layout you designed was successful or not and whether the site brought any more business to your client. Or was it just another website on the net that simply was just there?

And the only stories you commonly hear are those about websites that failed. Sites that costed huge amounts of money but never really brought any business to their owners.

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Why you need a call to action on a website and few tips on how to create one

Who is in charge of how your visitor completes the objective you set for him on your site? You? Or do you leave that to the visitor himself to figure out?

Let’s face it, every website owner has an objective they want their visitors to complete. There’s no mystery there. You for instance may want your visitors to visit your portfolio and then get in touch. Another company may want their visitors to see some testimonials and make appointment. Or make appointment straight away. There could be millions of objectives but the important part is, every website has one. No matter how big or small.

So why not help your visitors and guide them to complete those?
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5 tips on how to design for a CMS and stay sane

Do you like to be in control of your artwork? Of course you do.
That’s one of the characteristics of a designer, you are responsible almost with your life for the way projects turn out and you will do anything to make sure it’s perfect.

But what can you do with websites where you allow your client to manage or modify the content, grow the site and add whatever they please?
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