05/02/2012

Designing for e-commerce #4: 5 beautiful home page designs to get inspiration from

1. JCPenney

2. Zumiez

3. Martin+Osa

4. Target

5. Macys

Designing for e-commerce #3: your home page and the user experience

Do something for me today.
Log in to the first e-commerce site you can think of. And once you are there ask yourself if you trust the site. Would you buy from it now if you had a cash to spend?

Of course you don’t have to do it exactly right now now but do it. It is important. Repeat this exercise with few other shops you can think of. Or even better, google for e-commerce sites you haven’t seen before and test them that way.

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Designing for e-commerce #2: what do you need to design

this is a second part of “designing for e-commerce” series, part one is here

In my first post in this series I wrote about what you need to know to start drafting a scope of work for your e-commerce project. The next step then is to know what elements you actually need to design to make it all work.

I already mentioned in the last post one of my designer friends who was stunned how complicated e-commerce as a project is. As he had put it, it’s not just few pages and some text on them.

And that’s true. There is a lot more to that and the challenge is to know what you will need to design and what those key e-commerce elements are.

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Designing for e-commerce #1: what do you need to know to begin

I guess we all remember the days when things were simple. You would work only on what you were best at in the design and what would give you the joy of working. And ignore anything else.

Nowadays the situation seems more complicated. The world and a workplace demand more and more and even the design profession hasn’t escaped that.

I recently met with a good number of my design friends and clients and most of them mentioned a slight discomfort they feel with the more demanding web work they are being asked to quote for. It’s one thing to price a simple website but it’s something completely different to imagine how much work is involved in a bigger web project like e-commerce for example.

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