05/02/2012

About a site launch day and how you can avoid a disaster

For many of you building a site is a pretty exhausting process. From all those initial meetings, discussions, research and planning to actual design process. And of course there’s the build itself, the technology bit where things usually do not go as they should which can sometimes lead to an endless rounds of revisions. So no wonder that you wait impatiently for the launch day. I guess for many of you it is like a symbolic closure date. Your client gets the website up, he can announce it to the world and you, you usually get the cheque.

The only thing is that at this very moment things can go very wrong. And they often do.
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Why designing a website takes so much time

Have you made a promise to a client and couldn’t keep it? Sure you did. It happens to everyone. I noticed though that when it comes to design for web, many graphic designers, guided by their professional experience so far (with print) tend to make a serious mistake and underestimate the time involved to build a site. Underpromise but also underdeliver as well, that’s never a good combination.

The problem really is that it is hard to estimate the time required to complete such a project, especially without a much of experience. If I ask any of my colleagues-designers how long does it take them to create a specific brochure, they most likely will know at least an approx. time.

When I am asked by my colleagues and clients about the time involved in creating a website though, all I can say is that it is a long process and unlike a common belief it doesn’t happen in a day.

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About a fold and it’s significance in web design

I have to be honest with you, I had a different plan for todays article but as I started jotting down notes for it I suddenly remembered how puzzled I was when I first heard some of web design terminology. I remembered my senior web design friends talking and me not understanding half of it. All I could talk about was how marketing works, how to design proper marketing brochure, how to make it attractive to a reader and so on.

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About a trap that you don’t want to fall into

Let’s imagine a simple scenario. What if you could draw a site just in a same way as you normally would with any other project and make it work straight away, with just a click of a button? Without having to worry about coding it, browser compatibility issues and many other aspects of web design that usually cause endless problems and headaches. Wouldn’t it actually be great? Would you not be at least slightly tempted by this?

Unfortunately when it comes to web design things are never that easy. I have actually seen many graphic designers falling into a trap of such thinking and as a result deciding on using Flash to create simple html sites. Of course those sites contain hardly any code apart from the one that flash outputs while publishing the movie. And even that code is not always to a standard required from a professional website.

Yet those sites are easy to create and thus are very tempting from a designers point of view. All that you need to learn is how to create artwork in Flash, which with it’s current integration into the CS suite is now easier than ever.

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