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Have you ever landed on your competitors website and immediately felt jealous of the content they had on it? A copy so good that you simply wished you had thought of it first?

Well, it certainly happened to me more than once.
But would you like to have your competition wishing they had the copy you have on yours?
Sure you would.

So what makes a good copy?
A short and sweet answer, a good copy is straight to the point.
It’s written in a way that a reader immediately gets the idea of what are you trying to communicate with him. A good copy is also short and very easy to summarize. And you should write it that way.

How do you do that then?
Well, there is no secret formula really.
One of the methods I have been implementing into my writing is trying to summarize the content before I start writing it. If I can do it, I know what I want to write about. If not, then most likely the copy will not be appealing to the reader.

Recently I discovered a new way to test my content to see if I actually can summarize it myself. I started using Twitter for that.

How does this work?
Twitter allows you to post messages of 140 characters or less in length. If you can summarize what you want to write about within those limitations then you definitely know what you want to write about. And as long as you will not introduce new ideas into that content your copy will be straight to the point.

Of course you don’t have to post your post summaries to Twitter. Any text editor with character count option will do the trick. The key here is to be able to write an extremely  concise version of your web copy and then expanding it a little.

Without going crazy of course.

posted: 09 September 15
under: Uncategorized